Luthfi Sulaiman

About Me

Resume

Contact

Luthfi Sulaiman

Luthfi Sulaiman

About Me

Resume

Contact

Hello there, I'm Luthfi.
I design how design works.

Staff Product Designer with DesignOps expertise, 7+ years scaling products and businesses.

Read my resume

Read my resume

Learn more about me

How I work
Designing products at scale while keeping the surrounding chaos operational

I notice patterns everywhere, whether it's in conversations, in workflows, in music, in games. Spotting gaps are easy for me, and closing them is the fun part. Pair that with a human-first instinct I've carried through my career. That combination became the core engine behind everything I build.

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Featured works

2025 - Present

Orchestrating the 0-to-1 design strategy for a $100M+ digital transformation program

Orchestrating the 0-to-1 design strategy for a $100M+ digital transformation program

On track to optimise ~$10M+ in budget and delivered 120+ end-to-end user journeys, successfully accelerating a 4-year worth of roadmap into just 20 weeks for a world-class digital experience.

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2024

Scaling organisational workflow: Building the engine for high-velocity delivery

Scaling organisational workflow: Building the engine for high-velocity delivery

Accelerated organisation-wide delivery by 400% and optimised $5M+ by orchestrating a design-driven workflow across 150+ cross-functional stakeholders.

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2024

Revamped the product carts with scale

Revamped the product carts with scale

Turned a regulatory brief into a reusable design foundation, mapping over 208 permutations into design system that outlasted the project originally was built for.

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2023

Launching the Stocks vertical: Building a core revenue pillar from 0-to-1

Launching the Stocks vertical: Building a core revenue pillar from 0-to-1

Built the strategic foundation for a high-growth trading vertical, driving ~$100K+ in annual revenue, a 35% increase in DAU, and a record of 50,000 monthly trades.

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What I build outside work

Beyond my day-to-day, I stay curious about where the industry is heading, especially AI and agentic-driven ways of working. I went hands-on in building small experiments to understand the shift firsthand. A few highlights from that exploration below.

Agentic UX: Designing a Travel Planner that Books itself

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What if an AI agent handled your entire travel planning end-to-end? This includes research, comparison, booking all in one. The agent understands who you are who suggest the destinations currated to your preferred experience. This could save 20+ hours of research saved per trip.

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I also love to write my thoughts!

I make AI-free LinkedIn post just to jot down my personal thoughts and sentiment towards design and how it applies to our daily lives. Mostly it's about DesignOps but I will expand on more topics!

Link to my posts

There's more to me than what you see here.

Always open to conversations! Whether it's about Design Operations, Design Leadership, UX/UI Design, or just exchanging notes on what's working and what isn't. Looking to bring on a Product Design, want to collaborate, or just want to geek out? Let's have a chat

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